Welcome to our blog and associated podcasts,  which are focused on The Orchestra. Just as in an orchestra, if all musicians and those individuals behind the scenes fail to work together, the entire performance will fail. The same happens in business. In order to win new business opportunities and retain all of your re-competes, you need a team and the proper resources to make it happen. If the team fails, you will lose for sure. 

TechnoMile, a leading provider of transformative cloud solutions, announced on Tuesday that the company has entered into a definitive agreement to acquire Bid2Win Consulting, a strategic advisory and professional services firm.

TechnoMile to Acquire Bid2Win Consulting; CEO Ashish Khot Quoted

November 13, 2021

Author: Helene Johnson, President, Bid2Win Consulting To have a successful orchestra performance, you need many different ingredients to come together at once: individual musicians playing their parts in concert with their fellow orchestra members; and a conductor, who keeps everything together and shapes the music by leading the performers. Throughout the performance, there will be […]

Introducing The Orchestra

January 3, 2021

On September 8, 2021 we had a wonderful conversation with AFFIRM’s President, Jaclyn Rubino who expanded on why associations matter, why AFFIRM is unique, the impact of the pandemic, and more. Here are the results of our discussion.

Why Associations Matter: AFFIRM

September 22, 2021

On July 27, 2021 we enjoyed a lively conversation with ACT-IAC’s CEO, Dave Wennergren who expanded on why associations matter, why ACT-IAC is unique, the impact of the pandemic, and more… Here are the results of our discussion:

Why Associations Matter: ACT-IAC

August 12, 2021

Authors:  Helene Johnson, President, Bid2Win Consulting The summer orchestra season has begun. Our first performance of the season features a medley of selections from the Broadway play, Fiddler on The Roof. Most people have heard of this wonderful show, but do you know the meaning of all its songs? For example, is Matchmaker about finding […]

Matchmaker, Matchmaker, Make Me a Match

June 8, 2021

Tune in for Episode 01 of Bid2Win’s Podcast, The Orchestra – Marketing to Win. Featuring Stacey Piper, Founder & CMO, Piper Strategies

Marketing to Win | The Orchestra Podcast

May 5, 2021

Every market has “somebodies” or “leaders” that are undeniably top-of-mind when you think about the products and/or services that they provide. One of your jobs as a business owner is to become one of those top-of-mind companies that people think of when they want YOUR products or services. So how do you become top-of-mind?

Branding Yourself as a GovCon SME

April 28, 2021

One of the most valuable tools a business development professional brings to a company, whether as an employee or a consultant, is their contacts (in the olden days – the word was Rolodex).

To sell to a customer, you must know who the customer is, how to reach them, and what they need.

Getting to Know You (Theme song from The King and I)

April 19, 2021

Authors: Helene Johnson, President, Bid2Win Consulting & Stacey Piper, President of Piper Strategies We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to […]

You Can’t Win if No-One Has Heard of You – Enter Marketing, Stage Right

March 25, 2021

Author: Helene Johnson, President, Bid2Win Consulting When an orchestra plays a wonderful program, the audience yells, Encore, Encore! At this, the conductor obliges by giving one more performance for the evening. Likewise, this same response from your client is music to your ears – Encore, Encore! We want you to support us again! In our […]

Orchestrating Your Recompete – An ENCORE Performance!

March 1, 2021

Author: Helene Johnson, President, Bid2Win Consulting What on earth is a Black Hat and why should we do one? To truly understand the value of a Black Hat, think about the Western movies you have seen. There are good guys and bad guys. There are saloons with poker players, dancing girls, and whiskey. Everyone is […]

Black Hat – The Wild Wild West

February 19, 2021

Our blog and associated podcasts are focused on how to win the deal. We will begin by defining our concept of the orchestra (team): identifying all the different roles and responsibilities of each member. Then, we will drill down deeper into work to be performed, revealing the secret sauce behind winning contracts and growing the business. 

If you have ideas for new topics or questions you might want addressed, please reach out to our Bid2Win Conductor, Helene Johnson, by email at helene@bid2winconsulting.com or by phone at 443-756-0692. Also be sure to check out our Spotlight page for introductions to our wonderful clients and partners.