Welcome to our blog and associated podcasts, which are focused on The Orchestra. Just as in an orchestra, if all musicians and those individuals behind the scenes fail to work together, the entire performance will fail. The same happens in business. In order to win new business opportunities and retain all of your re-competes, you need a team and the proper resources to make it happen. If the team fails, you will lose for sure.
Author: Helene Johnson, President, Bid2Win Consulting To have a successful orchestra performance, you need many different ingredients to come together at once: individual musicians playing their parts in concert with their fellow orchestra members; and a conductor, who keeps everything together and shapes the music by leading the performers. Throughout the performance, there will be […]
Authors: Helene Johnson, President, Bid2Win Consulting The summer orchestra season has begun. Our first performance of the season features a medley of selections from the Broadway play, Fiddler on The Roof. Most people have heard of this wonderful show, but do you know the meaning of all its songs? For example, is Matchmaker about finding […]
Every market has “somebodies” or “leaders” that are undeniably top-of-mind when you think about the products and/or services that they provide. One of your jobs as a business owner is to become one of those top-of-mind companies that people think of when they want YOUR products or services. So how do you become top-of-mind?
One of the most valuable tools a business development professional brings to a company, whether as an employee or a consultant, is their contacts (in the olden days – the word was Rolodex).
To sell to a customer, you must know who the customer is, how to reach them, and what they need.
Authors: Helene Johnson, President, Bid2Win Consulting & Stacey Piper, President of Piper Strategies We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to […]
Author: Helene Johnson, President, Bid2Win Consulting When an orchestra plays a wonderful program, the audience yells, Encore, Encore! At this, the conductor obliges by giving one more performance for the evening. Likewise, this same response from your client is music to your ears – Encore, Encore! We want you to support us again! In our […]
Author: Helene Johnson, President, Bid2Win Consulting What on earth is a Black Hat and why should we do one? To truly understand the value of a Black Hat, think about the Western movies you have seen. There are good guys and bad guys. There are saloons with poker players, dancing girls, and whiskey. Everyone is […]
Author: Helene Johnson, President, Bid2Win Consulting The only thing better than being mentored is to be the mentor! The number one question we get asked by a new client is: What do we need to do to win a deal, and how do we do it? The most common follow up question we get asked […]
Author: Helene Johnson, President, Bid2Win Consulting As a member of the Bid2Win Orchestra, we wear many hats depending on the job at hand. Last month I had on my BD hat. I was asked to learn about NASA IT. When I heard NASA IT, the first thing that came to my mind is NASA SEWP. […]
Our blog and associated podcasts are focused on how to win the deal. We will begin by defining our concept of the orchestra (team): identifying all the different roles and responsibilities of each member. Then, we will drill down deeper into work to be performed, revealing the secret sauce behind winning contracts and growing the business.
If you have ideas for new topics or questions you might want addressed, please reach out to our Bid2Win Conductor, Helene Johnson, by email at firstname.lastname@example.org or by phone at 443-756-0692. Also be sure to check out our Spotlight page for introductions to our wonderful clients and partners.