Welcome to our blog and associated podcasts,  which are focused on The Orchestra. Just as in an orchestra, if all musicians and those individuals behind the scenes fail to work together, the entire performance will fail. The same happens in business. In order to win new business opportunities and retain all of your re-competes, you need a team and the proper resources to make it happen. If the team fails, you will lose for sure. 

Tune in for Episode 01 of Bid2Win’s Podcast, The Orchestra – Marketing to Win. Featuring Stacey Piper, Founder & CMO, Piper Strategies

Marketing to Win | The Orchestra Podcast

May 5, 2021

Authors: Helene Johnson, President, Bid2Win Consulting & Stacey Piper, President of Piper Strategies We are so excited. Tonight is our big performance, and we have been practicing for weeks. Our repertoire is polished. The sound system is finely tuned, the lighting system perfect, and all our musicians show up on time, healthy, and ready to […]

You Can’t Win if No-One Has Heard of You – Enter Marketing, Stage Right

March 25, 2021

Helene Johnson joined Government Marketing University for a Webinar on BD and Government Marketers. Follow along with the Presentation:

Business Development + Government Marketers = A Great Partnership!

May 5, 2020

Our blog and associated podcasts are focused on how to win the deal. We will begin by defining our concept of the orchestra (team): identifying all the different roles and responsibilities of each member. Then, we will drill down deeper into work to be performed, revealing the secret sauce behind winning contracts and growing the business. 

If you have ideas for new topics or questions you might want addressed, please reach out to our Bid2Win Conductor, Helene Johnson, by email at helene@bid2winconsulting.com or by phone at 443-756-0692. Also be sure to check out our Spotlight page for introductions to our wonderful clients and partners.